Listen carefully to the experts, even if you are one yourself. They not only have the knowledge that can help you, but they have the life experiences to back it up. A number of Colorado’s leading LinkedIn Experts and Social Media Experts gathered in Denver on Sat. June 6 at a special National Speakers Association (NSA) training session featuring on-line marketing.
The Denver Athletic Club played host to Search Engine Marketing (SEM) and Search Engine Optimization (SEO) expert Heather Lutze, founder of The Findability Group. She started the day off with a roar! Being an authority on LinkedIn Expert myself (We have trained 7,000 people in 400 LinkedIn training sessions), I wasn’t sure that I would learn much. Boy was I wrong. I came home with 5 pages of notes. Being an expert and being a great speaker often do NOT go hand in hand.
Viveka von Rosen, a fellow LinkedIn Expert (@LinkedInExpert), and I (@MikeOneilDenver) are taking a new approach to our LinkedIn names as a result. Viveka is now “Viveka von Rosen: LinkedIn Expert & Speaker“. Her LAST NAME is entered as “von Rosen: LinkedIn Expert & Speaker”. It is still searchable in LinkedIn, and Google supposedly likes it a whole lot more. See how it looks on Viveka’s LinkedIn profile.
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- LinkedIn Expert and Professional Speaker Mike O’Neil
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- LinkedIn Expert and Social Media Expert Viveka von Rosen
I am trying a slightly different approach. I put “the LinkedIn Expert” as my former or maiden name so I am now “Mike (the LinkedIn Expert) O’Neil”. See how it looks on my profile.
We will both be independently reporting on how this LinkedIn search and Google search works out and will pray that the forces of the mighty LinkedIn do not come down upon us. See Viveka’s blog post on this topic. She has a wealth of other great information on her www.LinkedIntoBusiness.com blog site.
Also “on the bill” Saturday as a co-headliner was Steve Spangler of Steve Spangler Science. Steve is well known to the public from his 9News appearances showing interesting science experiments. See Steve blowing up soda bottles with 9News reporter Kim Christianson. It has had over 1.5 million views!
