Why in the world would I want a big network full of strangers?

May 5, 2009

I get asked this question a lot in our LinkedIn trainings, especially in our LinkedIn Webinars. I have seen many of the benefits and even a few of the drawbacks.

Approx. 80% of those on LinkedIn really benefit from a big network. They are business owners, entrepreneurs, sales professionals, marketing professionals, SMB executives, recruiters, HR professionals and many others that are “customer facing”. Smaller networks apply best to Fortune x000 executives and those that are just not serious about using LinkedIn for business.

A big LinkedIn Network has a lot of advantages:

  1. Helps make the phone ring (E-Mail, InMails, etc.) with more opportunities
  2. Let’s you find a lot more of what you are looking for
  3. Places you higher in LinkedIn search listings
  4. Lets you be more helpful to others
  5. Gives you credibility, lots more

To get a big network take some work but there are shortcuts. At Integrated Alliances we teach LinkedIn Network Building Training and it gets attendees to about 2,000 direct connections (12M+) in about a month.

We use the best practices and methodologies we have developed around TopLinked.com and LinkedIn LION’s. It even includes strategies for accepting LinkedIn invitations and turning them into business opportunities. See more on the Network Building Training.